Expectant Mother Outreach Collateral
Role: Project Manager, Art Direction, Concept Design, Content Creation
This campaign created for Angel Adoption includes two trifold brochures and an outreach card for mothers who are interested in exploring adoption. Displayed in various settings including medical facilities, counseling centers, and educational institutions, these are designed to provide a brief introduction to adoption in a respectful, compassionate, and trusting voice.
Getting Started Guide
Role: Project Manager, Art Direction, Concept Design, Content Creation
The goal of this new mini booklet for Angel Adoption was to simplify and condense a range of informational materials and documents together into one piece to send to prospective adoptive families wanting to learn more about the company and the adoption process.
UI/UX Design
MyAngel Profile Builder
Role: Project manager, Art Direction, Concept Design, Content Creation
The goal for the MyAngel Profile Builder was to take the often times overwhelming task of creating an entire adoption profile book about yourself, and break it down into easy to follow steps with simple instructions. A series of onboarding screens set expectations and ask the user a few questions about their family to personalize their experience. Once inside the builder, there are directions and examples for each item they are required to submit. Several visual cues, including completion checkmarks, a progress bar, and highlighted buttons and word counts, encourage the user on their progress and keep them on task to completion.
UI Design
State Landing Pages
Role: Project manager, Art Direction, Concept Design, Content Creation, SEO
Angel Adoption wanted to get in front of their competition when reaching expectant mothers researching adoption in their state. This involved working with an SEO specialist, who identified optimal keywords, page structure, and elements needed to drive organic web traffic. Working with those guidelines, I put together the content and page design, and continued to implement the initial SEO strategy to create customized content for all 50 states.
