Identity
Logo Design & Branding
Role: Project Manager, Art Direction, Concept Design
The organization Adoption Support Now was created to be an educational resource for expectant mothers seeking information about adoption. With the primary presence being on the web, I designed this logo with readability and versatility in mind. To compliment the main logo are a .org version, and an initial version. A diverse color palette is used along with unique branding elements including a custom pattern, hand drawn squiggle, and diagonal shapes.
The Ultimate Adoption Guide
Role: Project Manager, Art Direction, Concept Design
ASN’s Ultimate Adoption Guide is offered in conjunction with marketing collateral including trifolds and outreach cards, to provide a complete system of printed resource materials for partners to share with expectant parents.
UI Design
ASN Responsive Web Design
Role: Project Manager, Art Direction, Concept Design
As an educational website, Adoption Support Now is in essence an online version of the Ultimate Adoption Guide. What makes ASN unique is Maryellen, a young birthmother who shares her story, and offers her personal guidance and support to other women who may be in a similar situation and considering their options.
Social Media
Social Media Education & Outreach
Role: Project Manager, Art Direction, Concept Design, Content Creation, Social Media Marketing
For ASN's social media presence, I created a series of post categories including Q&A, birthmother stories, adoption education, myths vs facts, famous adoptees, and more. This variety of content aims to inspire, educate, and create a sense of trust and personal connection. Through hashtag strategy and interaction with our audience and online community, we have grown our following and created numerous partnerships with industry professionals.
