Echo North America Product Catalog
Role: Project Manager, Art Direction, Concept Design
As a leading manufacturer of outdoor power equipment used by both professionals and homeowners, ECHO’s product catalog needs to convey power, dependability and trust. Through application photography, pro tips, and fun facts, the design is kept consistent while having flexibility to display a range of product categories. The back of the catalog includes a comprehensive features, benefits, and specifications section for dealers and consumers alike.
Digital
Brand Guidelines
Role: Project Manager, Art Direction, Concept Design
I created this branding guide for ECHO marketing to ensure their brand is represented with consistency no matter the designer or copyrighter. Included are logo specifications, colors, typography, photography, rules on copyrights and trademarks, language and abbreviations specific to their products and industry, and an expansive logo library for all product, advertising campaign, and secondary brand logos currently in use.
